2 July 2019
Managing Engineering
The development of knowledge and skills in entrepreneurship, entrepreneurial & innovative action, within an intercultural environment.
Course leader
For more details, you can contact us : lmi-linp-summerschool-contact@univ-lorraine.fr
Target group
Bachelor Graduates, Masters Graduates, Professionals.
Course aim
Entrepreneurship/Management
-how to translate your idea into an entrepreneurial project
-how to uncover build a bold entrepreneurial mind-set
-how to deploy digital marketing practices in order to support your business
Innovation in action
-how to use existing tools and methods that allow to come up with different new ideas, using divergent and convergent reasoning
-how to prototype your idea, by making it an ‘Intermediary object’, in the innovation project development
Intercultural Marketing and immersion within the French culture
- how to understand the specifics of cross-cultural marketing
- how you can ensure communication effectiveness across countries
- kit of tips for the every day life in France
- cultural and company visits
Fee info
EUR 2000: including classes, visits, accommodation, breakfast, lunches and transport in the city
EUR 3400: including classes, visits, accommodation, breakfast, lunches and transport in the city