Netherlands, Utrecht

Corporate Branding & Design

when 4 August 2014 - 15 August 2014
duration 2 weeks
credits 4 ECTS
fee EUR 1160

In our changing world public and private organisations make more and more effort to reach people, gain their attention and get them involved. We live in a visual culture, and the choice of very many media resources leads to zap behaviour. The first impression is increasingly the decisive impression. Design is important to visualize the corporate personality. In this interactive course each participant selects an organisation of which the corporate branding and design will be working material for the course. Workshops will use this organisation's visual expressions and collected background information.

Course leader

Inez Meurs

Target group

To make effective strategic choices it is important to use both brain hemispheres. Therefore, this course is suitable for participants with business, finance or marketing background and for participants with a creative, design or architecture background, as long as you have a strong interest in the field of branding and consumer behavior. Participants are required to switch quickly from abstract notions to their implications in everyday life. They need to be able to actively participate in both fieldwork and group discussions. A good command of English is necessary

Course aim

In this course you make strategic choices and recommendations for a specific organization in taking the ‘next step’. After successful completion of the course, you have developed knowledge and vision about the way design, as a strategic resource, can build and maintain a brand relationship for your specific organization. You also have presented your vision and research together with others in an inspiring and interactive way. You have strengthen your self-confidence through dialogues with others about your rational choices and your creative ideas. You also have strengthen your skills to write a substantiated written advisory report with analysis and suggestions for improvement.

Credits info

Certificate of attendance

Fee info

EUR 1160: • € 1160 - Course + course materials + housing
• € 825 - Course + course materials


Utrecht Summer School doesn't offer scholarships for this course.

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