Back to selection
on course website
when
22 July 2024
-
9 August 2024
9 August 2024
language
English
duration
3 weeks
credits
10 EC
fee
EUR 705
registration deadline
15 March 2024
Register for this courseon course website
Aarhus, Denmark
Service Management and Marketing
when
22 July 2024
-
9 August 2024
language
English
duration
3 weeks
credits
10 EC
fee
EUR 705
The aim of this course is to provide an in-depth understanding of how services are conceptualized, designed and managed. Marketing issues will be discussed within a broader context of management of services, employees and operations. The role of technology, sustainability and ethics will be emphasized as well. This course provides a strong managerial orientation and strategic focus but with necessary links to theory and academic research.
Course leader
Ioannis Assiouras
Target group
Master's Level
Fee info
EUR 705: EU/EEA citizens
EUR 1750: NON EU/EEA citizens
Scholarships
No scholarships available
Register for this courseon course website