London, United Kingdom

Fundamentals of Marketing

Level 4

This module gives an overview of the marketing function and some insight into its practice and associated ethical issues. Examining the range of uses of marketing in different types of organisations, students become familiar with investigating the overall socio-economic and business contexts in which marketers operate. The module introduces themes that will be developed in subsequent modules, such as consumer and organisational buyer behaviour and some of the ‘tools’ available to marketers.

Fee info

GBP 1800: tuition only. Housing and Social Programme are separate and optional.