Denmark, Aarhus

Strategic Leadership Communication in a Global Corporate Environment

when 2 July 2014 - 15 July 2014
duration 2 weeks

Today the chief communication officer at a Fortune 500, multi-national corporation faces the challenges of uncertainty, a rapidly changing global economy, a revolution in communication channels fueled by the Internet, the impact of “big data” on privacy, and a substantially transformed understanding of what a 21st century corporation stands for. This course investigates the specific leadership communication challenges that these forces have thrown at corporate leaders. Examining these forces and how they are interwoven should offer insights and strategies for students of the corporate communication discipline and business leaders to help them implement effective leadership communication as a strategic business asset in the contemporary global economy.
This course focuses strategic leadership communication in a global corporate context. It explores, analyzes, integrates, and applies the theory, practice, and functions of leadership communication. The combination of a theoretical understanding of how these forces influence corporate communication and practical guidelines for effective communication will be of value to communication and management graduate students. This intensive seminar is designed for the current (or aspiring) professional who creates and manages an organization’s global communications. It focuses on leadership theory and strategic approaches to written, oral, and mediated communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments.

Course leader

Michael B. Goodman, Baruch College, The City University of New York

Target group

Master's students

Course aim

By the end of this seminar participants should be able to:

1) demonstrate an understanding of leadership communication theory and practice 2) analyze strategic leadership communication issues 3) demonstrate mastery of leadership styles 4) understand relevant literature and the impact of communication technologies on leadership communication practice 5) form a research plan 6) demonstrate the ability to integrate leadership communication theory and practice 7) implement the leadership strategies and methods corporations use in their relations with critical constituencies 8) analyze the strategic leadership issues facing communication professionals in a global corporate environment

Fee info

EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.