10 June 2016
Marketing to Europe
This seminar will introduce students to the European market and cultural issues in Europe. It will focus on main trends in European Union, the impacts of EU decisions on the marketing mix, and the social and cultural environment.
The module "Marketing to Europe: group work project" is recommended for students attending this module but both modules can be taken independently.
Contact Cécile Steyer, Summer Term Manager: firstname.lastname@example.org for more details
Upon successful completion of this course, students will be able to:
• understand the commercial, social, and cultural environment of the EU; and
• effectively market a product in that commercial area.
3 ECTS - 1,5 US credits
EUR 500: 500 Euros/module for free movers
EUR 0: No tuition fees for students from Audencia's partner institutions