France, Nantes

Branding and advertising strategies

when 22 May 2017 - 26 May 2017
language English
duration 1 week
credits 4 ECTS

This course teaches students to tackle global commercial communication problems and understand image impacts and results.

Course leader

Contact Cécile Steyer, Summer Term Manager: for more details

Target group

upper undergraduate students

Course aim

Upon successful completion of this course, students will be able to:
•understand and apply a multi-channel methodology in the contextof product promotion while respecting the DNA of a brand;
•generate a global vision for the communication and marketing functions of an organisation;
•understand and apply principles of strategic and operationalmarketing; and
•develop and implement a strategy while considering risks,resources, and stakeholders.

Credits info

4 ECTS- 2 US credits

Fee info

EUR 0: no tuition fees for students from Audencia's partner institutions
EUR 500: 500 euros/module for freee movers