15 July 2016
Fashion Communication & Promotion
Whether you have a fashion label; thinking of starting one; or, just want an exclusive view into how the industry communicates and promotes brands, this is the course for you. The course will give you an insight into selling online as well as a grounding in traditional communication tools.
Explore the business of communication design in the fashion industry, studying fashion brands, products and services.
With a unique emphasis on fashion and lifestyle messaging, this course helps students explore key strategies retailers and designers take in selling online, from merchandising, distribution and supporting technology to social communication strategies and tools. New media has created space for web-based publications, new business models and an immediate global reach for brands.
Learn how the changing face of retail is meeting the instant demand and evolving culture of communication technology. Learn about the relationship between the creative processes and media that promote them.
Expect lectures on brand identity, content marketing, innovative digital strategies and creative PR. Working in groups, and on a solo project; you will be expected to produce your own PR and marketing plan: drawing on the classes you will receive on writing press releases, biographies, putting together look books, launch events and digital plans that will get your brand noticed in an industry that constantly moves the goal posts.
In his current capacity as an Assistant Professor at Parsons The New School for Design, Tom teaches Public Relations and Social Media, courses for which he has incorporated a guest speaker series that boasts a roster of industry stars including Narciso Ro
students, graduates and professionals
The course will give you an insight into selling online as well as a grounding in traditional communication tools.
GBP 1950: tuition only