Spain, Madrid

Digital Strategy and Social Media - IED Madrid

when 6 July 2015 - 31 July 2015
duration 4 weeks
fee EUR 2600

The Digital Strategy and Social Media Summer Course is divided into two parts, each one lasting two weeks.

Course Objectives: • to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager. • to learn to develop a social media strategy for any brand or institution. • To learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations. • To delve into existing channels and to learn about regulations and professional deontology

Course leader

IED Madrid

Target group

Students who want to acquire skills in the field of Digital Strategy and Social Media.

Course aim

Programme: the Web 2.0 and social networks. How to design a social media strategy. Monitoring: analytics tools and reports. Social networks: Tuenti, Twitter, LinkedIn. User-generated content platforms: YouTube, Flickr. Corporate blogs. Brand content-generating, storytelling. SEO and SEM. Geolocation and mobility. Online reputation. How to measure ROI and ROR. Final project.

Fee info

EUR 2600: Enrollment and Tuition