12 August 2016
Introduction to Web Surveys
The course deals with the challenge of using the World Wide Web for survey data collection. Web surveys are technically easy to implement; however, the understanding of underlying methodological principles is crucial for successful application in practice. Throughout the course, participants will learn the basics of these principles for all stages of the web survey process: pre-fielding (choosing the mode, sampling design, questionnaire preparation and testing, managerial aspects), fielding (nonresponse reduction, measurement, monitoring), and post-fielding (editing, archiving). Throughout the course, we will give a special emphasis to error sources that can compromise the quality of web survey data. Participants will also be introduced to a software tool for implementing web surveys. They are encouraged to bring own web survey projects to the class.
The course will offer participants general basic knowledge needed for implementation of high-quality web surveys. It may also serve as an optional introduction to the course "Websurvey Instrument Design", which will provide more comprehensive knowledge on appropriate web questionnaire design and its influence on measurement errors.
You can find the full syllabus of the course with complete information on the topics, literature, and day-to-day schedule on https://training.gesis.org.
Prof. Dr. Katja Lozar Manfreda, is assistant professor of statistics at the Faculty of Social Sciences, University of Ljubljana, Slovenia;
Dr. Nejc Berzelak is a researcher at the Faculty of Social Sciences, University of Ljubljana, Slovenia.
Participants will find the course useful if they:
- have some basic knowledge of survey methodology and would like to extend it to web surveys;
- want to conduct a web survey for their research or study purposes;
- would like to improve the quality of web surveys they already conduct or plan to conduct in the future;
- consider switching a currently existing survey to the web mode.
Participants are expected to be familiar with the basics of survey methodology (key terminology and basic principles of writing survey questions).
By the end of the course participants will:
- obtain the practical and methodological knowledge to conduct high-quality web surveys;
- learn the basics of web survey software tools and understand the principles of selecting the most appropriate tool for specific purposes;
- understand possible deficiences and mistakes in conducting web surveys;
- be able to conduct all stages of their own web survey projects;
- be able to evaluate quality of data obtained using web surveys.
- Certificate of attendance issued upon completion.
- 2 ECTS points via the University of Mannheim for regular attendance and satisfactory work on daily assignments (EUR 20).
- 4 ECTS points via the University of Mannheim for regular attendance and satisfactory work on daily assignments and for submitting a paper/report of about 5000 words to the lecturer(s) up to 4 weeks after the end of the summer school (EUR 50).
EUR 250: Student/PhD student rate.
EUR 350: Academic/non-profit rate.
Early bird discount: EUR 50 for applicants who book and pay by April 30.
The rates include the tuition fee, course materials, the academic program, access to library and IT facilities, coffee/tea, and a number of social activities.
10 DAAD scholarships are available via the Center for Doctoral Studies in Social and Behavioral Sciences (CDSS) at the University of Mannheim.