20 May 2016
Issue Management is about preserving company’s reputation. Organizations are more and more exposed to public opinion and therefore to image risks. They are more careful, monitor their exposure, implement new processes and allocate resources in order to anticipate and to manage crisis situations. Listening to the environment and the stakeholders is the heart of good issue management and crisis communications.
upper undergraduate students
Understand the impact of reputational risks on organizations and brands. Assess reputation risks related to company's activities. Understand how a crisis situation bursts and evolves. Acquire issue management and crisis communication good practices.
4 ECTS - 2 US
EUR 0: no tuition fees for students from partner's universities
EUR 500: tuition fees: 500 euros/week for free movers