China, Beijing

Digital Marketing and Strategy across Cultures

when 25 July 2016 - 5 August 2016
language English
duration 2 weeks
credits 6 ECTS
fee EUR 1000

Our intensive two-week summer programme, conducted entirely in English, features:

• Internationally focused courses in digital marketing and strategy.
• Company visits to leading Chinese corporations like Lenovo and Tencent QQ.
• Top faculty from Audencia Nantes and Beijing Institute of Technology, and accomplished visiting professors from across the globe, including South Korea, Australia, and Japan.
• Optional Mandarin Chinese language training.
• Cultural activities
• Guided excursions to important landmarks in Beijing and the surrounding area each Saturday.
• Curriculum at bachelor’s and master’s levels.

Course leader

Contact Corinne Peghaire for more details:

Target group

upper undergraduate students

Course aim

In today’s world where digitization of machine, vehicle, other elements of physical world is becoming more common, to compete effectively firms must identify critical digital and social challenges and leverage these elements that make it easier for consumers to access relevant and timely information, connect with people they care about and willingly engage in brand-building behavior. After successfully completing the program, you will be prepared to incorporate social and digital into your global business strategy.

Credits info

6 ECTS - 3 US

Fee info

EUR 1000: fees for students from partner universities, including: Housing in Beijing, three meals per day, and excursions
EUR 1500: fees for free movers, including: Housing in Beijing, three meals per day, and excursions