15 July 2016
Modern companies find themselves in a fast-paced, highly threatening, and increasingly global environment that forces them to continually redefine their markets, restructure their operations, and modify their business models. The abilities to think and act entrepreneurially and to innovate are becoming an increasingly important source of competitive advantage. In spite of widespread recognition of the imperative for companies to behave entrepreneurially, most corporations struggle in these efforts. Traditional management practices emphasize safe, slow, and steady growth within hierarchical organization structures. Entrepreneurial management, on the other hand, focuses on rapid growth as the top priority, accepts risk as part of this growth philosophy, and implements flat organizational structures with multiple informal networks. In this course, we will discuss managerial techniques and organizational structures that promote entrepreneurial behaviors in a corporate context.
This course focuses on the creation and management of entrepreneurial initiatives within established corporations. The course will concentrate on what managers do to foster climates that facilitate internal corporate entrepreneurship. We will discuss sound venturing strategies regarding ”what kind” of new businesses corporations choose to pursue and “how” those ventures should be structured and managed for maximizing performance.
EUR 340: Danish and EU/EØS (tomplads): 340 EUR
EUR 852: NON-EU-EØS students (free-mover): 852 EUR