Zlín, Czech Republic

Consumer Behaviour and Branding

Subjects covered:

• Concept and principles of branding
• Consumers decision-making
• Cross cultural consumer behaviour
• World brands versus local brands
• Global marketing opportunities

Course leader

• doc. Ing. Miloslava Chovancová, CSc. (summerschools@utb.cz)

Target group

Everybody interested in this topic can participate in TBU Summer School 2020.

Fee info

EUR 620: Fee for the first round of applicants. The fee covers course fee, accommodation, breakfasts and events.
EUR 670: Fee for the second round of applicants. The fee covers course fee, accommodation, breakfasts and events.