Germany, Berlin

Creating Business Models based on User-Centered Services

when 27 July 2016 - 29 July 2016
language English
duration 1 week
fee EUR 490

The creative industries are becoming more service-focused as never before and designers as well as entrepreneurs need to adapt. This workshop will give you a deep understanding of the methods and tools of Service Design and how they can be applied. In this course, you will learn how to design service ecosystems that incorporate design, strategic planning and business modelling.

In the last years the creative industries underwent a dramatic change - from a product-focused to a services-oriented industry. A new 'service economy' was born. Many of today's startups are creating digital services and form a very important part of the creative entrepreneurship scene. In Germany, almost 70% of the countries economic power are based on services.

Opposed to products or graphics, services are intangible. Thus, the "designing" of services relates to shaping an ecosystem of touchpoints, rather than stand-alone artefacts. Therefore, service design does not only focus on design in the traditional way (shape, aesthetics, usability etc.) but also incorporates strategic planning for service ecosystems and business design.

The 3-day course will introduce the students to the concept of service design and teach them the main methods and tools that are needed to create successful services.

The course will consider 2 main perspectives:

How to create a service that is desirable and usable from an end-user’s perspective?
How to create an economically viable service ecosystem?

There will be a short theoretical introduction to service design, followed by interactive workshops in which the students get to know and use various service design tools and methods such as:

user research
user journeys
service blueprints
business model canvas
service prototyping
user testing

Course leader

Manuel Großmann and Olga Scupin, both Service Designers

Target group

The course targets participants from these areas:

innovation managers and consultants

Fee info

EUR 490: .


More information: