Germany, Aalen

Strategy in the Digital Age

when 19 July 2017 - 29 July 2017
language English
duration 2 weeks
credits 7 ECTS
fee EUR 850

The International Summer School at Aalen University of Applied Sciences offers you an exciting opportunity to make friends from all over the world and to develop your personal and academic skills. Within the two weeks here in Aalen, you will participate in program lectures from professors with long industry experience, solve interesting case studies and make different excursions.

We offer two different modules in order to introduce you to the German language and culture. Following up, we have a business module which provides you with an insight into “Strategy in the Digital Age”. Upon the completion of those modules, you will receive 2 ECTS and 5 ECTS for your further studies. Both courses can not be booked independently.

Be part of of this experience, absorb new ideas and let inspire you! We look forward to welcoming you!


Module A - German Language & Culture for Beginners:
This introductory course ‘German Language & Culture for Beginners’ is designed to combine a language-learning experience with a supplementary historical/cultural program about Germany. It aims to familiarize the students with the basics of the German language and culture. To support this goal, a short excursion to a ‘typical’ site will be included, in which the lecturer will point out the ‘visual’ and ‘material’ manifestations that made Germany the country as it is known today. Because of the limited amount of time available, the ‘language part’ of the course – which takes up half of the total contact hours – aims to bring the participants in contact with ‘living German’ rather than applying the methods of traditional teaching of grammar and phonetics.

Module B - Strategy in the Digital Age:
Strategic Management aims to provide an understanding of the essential concepts and theories of corporate strategy, international business, and economic globalization dynamics. In particular, the curriculum encourages exploration of and a critical approach to the key tools and techniques managers use to analyse their environment and processes, to support the improvement of business performance and strategic decision making, and put the resulting strategies into action. The module is focused on knowledge transfer parts and studying literature. It is taught interactively by using case studies and exercises for teamwork. Students will embrace strategies to build businesses in the digital age.

Last Date for Receipt of Application: May 15, 2017

Course leader

Module A: Dr. Thomas Freller
Module B: Prof. Dr. habil. Patrick Ulrich & Prof. Dr. Ingo Scheuermann

Target group

-Bachelor or Master degree students who have completed at least 2 years of university-level studies
-A Minimum English Language Proficiency to be able to follow lectures in English

Course aim

Our objective is to develop the skills to understand latest research and insights, and to apply your knowledge on real business problems. Therefore, we offer our students a small and interactive classroom experience. We combine our lectures with group work and individual projects in order to achieve the best student learnings.

Credits info

Total Scope of Credits for Module A: 2 ECTS
Total Scope of Credits for Module B: 5 ECTS

Fee info

EUR 850: Package M includes:
-Module A & B
-Guest lecture
-Company visit
-Accommodation (double room, breakfast included)
-Free social activities: site visit, guided city tour, and farewell dinner
EUR 970: Package L includes (limited availability):
-Module A & B
-Guest lecture
-Company visit
-Accommodation (single room, breakfast included)
-Free social activities: site visit, guided city tour, and farewell dinner