8 July 2016
on course website
HEC Paris Summer School: Luxury Management
The luxury sector is a key asset in France and it requires a specific set of managerial skills and expertise. The HEC Paris Summer Program in Luxury Management is intended for students who demonstrate the following characteristics:
a curiosity to learn and understand the luxury business model
an interest for different ways of doing business
a taste for refined goods and services
The intensive summer program introduces participants to key concepts and principles of luxury management. The curriculum starts out with an in-depth understanding of luxury, its role in society and the key principles defining it. There is a particular focus on luxury brand management as well as the strategic perspectives and challenges for luxury brands in today’s world.
A variety of teaching methods include cases, workshops and a field experience in downtown Paris, which adds an action-oriented perspective to the program. Participants are encouraged to not only learn new business principles but also to apply them in a real business setting. At the close of the two-week program, students present their team proposals to the concerned brand managers in a Final Jury.
Anne Michaut, Affiliate Professor, HEC Paris Marketing Department
Although the program is intended for participants who have limited experience in luxury, the material and teaching methods are designed in a way that will provide a challenging experience for those who already have some knowledge or experience in the luxury industry.
Upon successful completion of the summer program, participants will be able to:
Achieve familiarity with the luxury sector, its products and services;
Understand the key specificities of the luxury business in terms of managerial practices;
Apply the key management principles in the luxury industry to make appropriate business decisions;
Describe and analyze the characteristics of a luxury brand and get a sense of the prerequisites to be able to build one over time;
Develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities;
Understand the implications of a luxury strategy from a financial perspective.
EUR 2370: Deadline 30th April. Includes;
weekend bus transportation during the program from campus to downtown Paris.
EUR 4380: Price for 2 courses
on course website