Germany, Berlin

Entrepreneurship and Digitalization in Sport & Event Management

when 8 August 2016 - 26 August 2016
language English
duration 3 weeks
credits 10 ECTS
fee EUR 2450

In the summer of 2016 BiTS will be offering the International Summer School program “Entrepreneurship and Digitalization in Sport & Event Management”. The course will take place from 08th – 26th August 2016 in Berlin, Germany. As the Summer School is held entirely in English, students from all over the world will meet in this dynamic city and participate in an innovative, creative and cultural summer program.

The course provides a highly varied interactive program, giving students from different backgrounds the opportunity to learn additional skills and to get stimulated in the areas of Sport and Event Management.


Arrival: 7th August 2016
Classes: 8th – 26th August 2016
Departure: 27th August 2016

Program Details:

3-week/120-hour study program at BiTS
10 ECTS awarded upon successful completion of all units


Digitalization in Trends
Design Thinking
Business Idea Development
Sport Management
Sponsoring & Digital Content
360 ° Events

Target group

In order to apply for the Summer School, you need to be a graduate student or at least in your third year of your undergraduate studies.

Course aim

How to run a professional club? How to deal with sponsors or sport agents? What are the major implications for creativity in terms of digitalization? What about innovation and technology in sports? Are there any? All these questions will be illuminated. By the end of the summer school you should have expanded your personal horizon and skills.

Berlin is worldwide renowned as an outstanding city for sport and event activities. Professional clubs like Hertha BSC, Alba Berlin, Eisbären Berlin, or event highlights like Grüne Woche, IFA, German Music and Movie Award, Berlin Marathon are just some prominent names and events in this cosmopolitan city. Consequentially, companies are in dire need for creative and dynamic young people to take over responsibility and action.

Join us in this summer school & develop your plan for starting a new venture!

Fee info

EUR 2450: This fee includes tuition, all excursions, free public transportation and lunch for the days at BiTS.