France, Paris

Marketing Paris

when 2 July 2018 - 19 July 2018
language English
duration 3 weeks
credits 4 ECTS

Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.

Course leader

Students will learn about the marketing mix, digital strategy, and consumer motivation.

Fee info

EUR 0: Please visit our website for tuition and fees.

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