France, Paris

Rhetoric & Persuasion

when 6 June 2018 - 20 July 2018
language English
duration 7 weeks
credits 4 ECTS

Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.

Course leader

Studies rhetoric as a historical phenomenon and as a practical reality.

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