20 August 2016
Global Media Communication
This course explores the phenomena of global communication and media in order to understand the international communication process, and the functions of media entities in our networked world. In view of the rapid globalization of the media, it is necessary for students to gain insights into the factors, principles and business priorities governing the global flow of information, entertainment and persuasive messages.
The course surveys national media systems, issues, theories, and research in global communications.Examination of these elements is designed to help you understand your own culture, media and your society by analyzing those of other countries‘. This includes not only analyzing media practices and media ideologies in different regions of the world, but also production, distribution and exhibition of information and entertainment products worldwide. In this course, we will compare media systems of different countries, western and non-western, and make an attempt to locate European and German media on the global communication map.
Communication across borders has unequal effect and influence on different countries depending on their economic and political status. We will focus on the major global media conglomerates and their impact on the politics, economics and culture of nations, and how new technologies are shaping the international communication landscape.
After taking the Global Media Communication course:
Students will be able to locate and map the flow of information and entertainment across the globe.
Students will be able to comprehend different theoretical perspectives used in analyzing global communication.
Students will be able to assess national media systems based on press and media freedom.
Students will be able to demonstrate an understanding of the history and role of professionals and institutions in shaping global communication.
Students will be able to demonstrate an understanding of the diversity of cultural groups in a global society within the context of global communication. .
Students will be able to comprehend and adapt to the changing landscape of media convergence.
Dr. Abhijit Sen
All students are welcome regardless of their major or background. All you need to have is some interest in the media and communication issues. This course, however, is ideal for students with communication, journalism and media studies major. Students planning on careers in news & journalism, marketing, PR and advertising, communication research, international relations and foreign services would benefit from this course.
Attendance and participation: 30%
Short Paper 10%
In-class Presentation: 25%
Final exam 35%
EUR 900: Tuition
EUR 250: Program Fee