Antwerp, Belgium

Fashion Management: dive into the dynamics of the fashion industry!

when 4 July 2022 - 13 July 2022
language English
duration 2 weeks
credits 3 EC
fee EUR 1750

Both from a societal and economic perspective, fashion is an important business. It is a critical part of the so-called creative industries and plays a significant role in the European economy. Across the globe, fashion is a multi-trillion dollar industry. Nonetheless this industry is confronted with a fast changing world, globalization, sustainability issues, industry-disrupting technology, the impact of COVID-19… In the past decades fashion companies have continuously been experiencing dramatic transitions in their relation to consumers. In order to maintain a point of differentiation, fashion brands increasingly have to seek new and innovative methods of capturing the hearts, minds and wallets of savvy consumers. Fashion management studies these alterations and innovations and tries to provide a mind-set and tools for strategy development in this industry.

This summer school gives a comprehensive overview of the many aspects of fashion management, with an emphasis on both entrepreneurial fashion designers and high fashion and luxury brands. Main topics are: The fashion industry and system, fashion business modeling and entrepreneurship, enterprise management (IP, law, finance and investment, supply chain management), CSR and sustainability in fashion, fashion marketing and promotion (online marketing, retail-options, e-strategy, PR) and HR and leadership in the fashion industry.

A mix of lectures, company visits, testimonials and debates held at the University of Antwerp focus on management in a context of entrepreneurial fashion designers, while the classes at Institut Français de la Mode (Paris) or MIP (Milan) emphasize management and trends in the world of luxury brands. All students follow the course in Antwerp. For the second week we split into two groups: one group will go to Milan, another to Paris. It is up to the students to sign up for one of the two destinations. The summer school reserves the right to cancel one of the two destinations if there are too few participants for that destination. In that case, only one of the two destinations will go through. Students will be informed on this a month in advance.

Target group

Professionals, Master students as well as Bachelor students with proven fashion experience, highly motivated to work in the fashion industry.

Credits info

3 EC
Successful completion of the summer school can be awarded with 3 credits according the European Credit Transfer System (ECTS). Credits will be awarded for participants who succesfull complete an assignment. During and after the summer school, participants work together with a fashion designer/ entrepreneur to design a business plan for the practitioner’s case. With this exercise participants apply their knowledge and insights acquired through the lectures, debates, study visits and literature to a 'real life' case. With this business plan students prove insight in the opportunities and pitfalls that organizations face when doing business in fashion.

To include the credits in the curriculum at the home institution, participants need an agreement with the responsible person at the home institution.

A certificate will be awarded at the end of the programme. All certificates of completion are issued as a micro-credential.

Fee info

EUR 1750: Program Antwerp & Paris
Full fee: €1750

Program Antwerp & Milan
Full fee: €2250

Fee includes coffee breaks, course material, lunches, receptions and social activities. It does not include accommodation or transport.
EUR 1000: Program Antwerp & Paris
Full fee: €1000

Program Antwerp & Milan
Full fee: €1500

Fee includes coffee breaks, course material, lunches, receptions and social activities. It does not include accommodation or transport.