Italy, Milano

Fashion Marketing - IED Milano

when 1 July 2020 - 19 July 2020
language English
duration 3 weeks
fee EUR 2600

The course gives an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience.

During the three-weeks program students learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy.

Course leader

IED Milano

Target group

The course is aimed at young students or professionals from other fields and who are interested in the field of fashion marketing and have no prior knowledge or experience in the discipline. Applicants need to show strong motivation and the ability to work in groups.

Course aim

This program will allow students to understand the creative process in order to carry out specific project goals and will teach them to develop a communication strategy according to the goals and the budget set.

Fee info

EUR 2600: Enrollment Fee: 600 €
Tuition Fee: 2000 €

Scholarships

Please visit official website to get all informatian on scholarship opportunities.