17 July 2020
Advanced Graphic Design - IED Florence
Nowadays the Graphic Designer figure needs to be particularly dynamic, being not only an expert in visual languages, but also a specialist of communication strategies. With the developing of the digital technology, graphic design has become pleasantly intricate and exciting. Every day new communication tools make the professional figure more interactive and engaging.
Dynamic images, GIF, viral videos and sounds are becoming trends inside of interactive works. The Graphic Designer is capable of interacting with multiple clients in different fields thanks to a developed versatility.For this reason he has to deal with new technologies and always be up-dated on latest digital tools, in order to anticipate the times and offer innovative solutions to the market.
The program is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main graphic tools and software (Adobe Ps/Ai) and should be motivated to work independently or in team and under deadlines.
Based on the students’ research and drawing inspiration from the visits to major art and historical sights, and open-air attractions in Florence, students create a visual concept for a “New Museum in Florence”. Participants will have to select the right visual elements, that consists in naming, branding, infographic and the advertisement campaign, to contact with the visitors. During the final presentation, each project will be discussed individually or in group.
Summer course includes a strategic combination of theoretical lessons, case studies and workshops with industry professionals, as well as site visits to design studios and exhibitions. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field.
EUR 2600: Enrollment Fee: 600 €
Tuition Fee: 2000 €
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