16 August 2019
Cross Cultural Marketing and Management
This course aims at enabling students to operate effectively in culturally diverse business environments especially from a marketing point of view. One key aspect of the course is the study of the influence of culture on consumer behavior so that students can examine how company adapts to international market diversity.
University students and graduates from around the world
After completing the course, the students will be able to have an overview of cross-cultural marketing, and multicultural business project teams management. The student have a view of the complexity of the task and process strategies for managing successfully multicultural marketing and business projects
EUR 600: Course fee for students external to Tampere University and Tampere University of Applied Sciences
EUR 0: Courses are free of charge to degree students and exchange students (academic year 2019-2020) of Tampere University and Tampere University of Applied Sciences
No scholarships available