27 July 2018
How is it that some products succeed and some fail? Why creativity is the key success factor for many organisations? In many instances, innovation and marketing play an important role in gaining long-term competitive advantage. With a successful innovation and marketing strategy, companies can increase their turnover and market shares worldwide. This course is about innovative products, marketing and creative businesses.
During this course, you will make a marketing plan for an innovative product in a business-to-consumer (B2C) or (B2B) business-to-business market. You will discover the elements of a successful marketing plan and the characterizations of marketing that are common to all businesses, despite their differences.
Ms. Burcu Ozturk
developing a marketing plan for an innovative product, including a market research and competition analysis.
EUR 400: plain course fee
EUR 610: Course fee, housing included