Netherlands, Utrecht

European Business Skills

when 16 July 2012 - 3 August 2012
duration 3 weeks
credits 6 EC
fee EUR 1345

A three-week dive into European business life. Deal with intercultural differences in a business setting, and work on case studies in the Netherlands and in Italy.

The course European Business Skills offers a practical approach to dealing with intercultural differences in a business setting. How do you act in negotiations with business partners from France? What can you expect in a first meeting with Spanish prospects? How do you prepare your marketing strategy for entering the German market? And, of course, how do you deal with the Dutch? Two case study programs are offered to you: one focusing on the textile industry in Northern Italy, the other on the agricultural industry in the Netherlands. Every week in this part of the program will be devoted to a specific theme (see more information).

Course leader

Drs. Inez Meurs

Target group

The programme is especially designed for students coming from countries outside Europe. The course has a focus on business. Starting from a theoretical background it offers a strong practical orientation. Participants should be willing and able to step outside the world of books into what they imply for real-life situations.

Course aim

The aim of this course is to introduce the participants to and deepen their knowledge of the important theoretical background needed to do business in Europe. It aims to provide a transfer of this theory to a practical approach of business situations.

Credits info

6 EC
Certificate of Attendance

Fee info

EUR 1345: Course + course materials + housing


Utrecht Summer School doesn't offer scholarships for this course.

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