Croatia, Zagreb

Digital Marketing (Winter)

when 5 January 2020 - 25 January 2020
language English
duration 3 weeks
credits 7.5 EC
fee EUR 1875

The digital revolution completely changed the way organizations approach their core business from creating products and services, managing customers to marketing and sales. Digital platforms introduce new ways of communication with end customers allowing companies to tailor products and services to customer’s needs in a more agile manner.
In a way, digital marketing changed traditional marketing, making it fast, more precise, real-time and data driven. The tools marketers use every day allow us to execute digital campaigns targeting audiences across the world much more efficiently and with smaller budgets than traditional marketing.
In this course, we’re going to examine the basic concepts of Digital Strategy, starting from understanding the company business model, product, customer, market and business goals as well as how to accomplish their marketing goals on digital platforms.

The topics covered by the Summer School are:

Buying Personas, Buyers Journey, Consumer Micro moments: understanding the consumer
Digital Marketing Essentials: cross-platform communication, goals, metrics and
Web optimization – elements of efficient landing pages, optimizing purchase funnels, creating useful content, user research techniques SEO
Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising
YouTube advertising
Measuring Success with Google Analytics
Social Media Channels
Digital Strategy essentials – how to position a brand on digital channels
During the course, students will acquire Google AdWords and Google Analytics Certificates

Course leader

Vanja Šebek was born in 1980 in Bjelovar. He graduated from the Faculty of Economics in Zagreb at the Department of Business Informatics. Since 2014 he has been working as a marketing manager at the Algebra University College and acting as a Head of study

Fee info

EUR 1875: Tuition Fee includes:
CULTURAL VISITS: National park Plitvice; Trip to the Croatian Coast
SOCIAL PROGRAM: Zagreb sightseeing
CROATIAN CUISINE: lunch during week days
ADDITIONAL FREE WORKSHOP (Croatian language and culture)