Nantes, France

Psychology of Money and Consumer Behavior

when 7 June 2022 - 10 June 2022
language English
duration 1 week
credits 4 EC
fee EUR 100

Despite the fact that business is all about money, the psychology of money is one of the most neglected topics in the whole world of business education.
The purpose of this course is to provide a comprehensive perspective on money, what it means to people, and how it is perceived when different aspects of everyday life are taken into consideration. From money and currency perception, through price interpretation, up to psychological dilemmas of financial motivators – this course will provide students with an overview of psychology of money-related concepts. It will be supplemented with consumer behavior package that will help students to identify consumers’ needs and values. Moreover, they will get familiar with CB tools (i.e. Needscope). Students will also be able to evaluate consumers’ decision-making processes and learn how companies can benefit from knowing their customers better.

More information on the course on the following link: https://fr.calameo.com/read/0001372060da950fddcd2

Course leader

Marcin Matyja, visiting professor from Kozminski University, Poland

Please contact us for more details: summer@audencia.com

Target group

bachelor-master's degree students
limited spots available, first come first served basis

Course aim

The course is designed to provide real-life examples and practical applications of psychology of money and consumer behavior theories in a highly interactive setting. A combination of case studies, workshops, role-plays and team activities will be used to make the learning experience stimulating and challenging, yet – at the same time – interesting and enjoyable.

Credits info

4 EC
4 ECTS - 2 US credits

Fee info

EUR 100: 100 euros application fees for all students
EUR 500: 500 euros/week for free movers

Scholarships

no scholarships available