Netherlands, Utrecht

The Right Target; Management Simulation Marketing

when 8 August 2012 - 12 August 2012
duration 1 week
credits 2 ECTS
fee EUR 590

Competitive marketing strategy program; promising hard work and real-time experiences. Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment.

The aim of the course is to introduce participants to and deepen their knowledge of the important theoretical background needed to do business in Europe. It aims to provide a transfer of this theory into a practical approach of business situations. The course aims to strengthen the participants’ personal international competences.

The competitive marketing strategy programme: a management game that promises you hard work and real-time experiences. In this course, you work as a marketer in a small Decision-Making Unit of manufacturer within a competitive industry. You are faced with the planning, implementation and evaluation of an international brand marketing strategy within a realistic simulated environment.

The process involves ongoing marketing, competitive and financial analysis, as well as coordination of marketing programmes and operations capabilities (capacity and inventory management, sales forecasting and so on). These efforts lead to the development of marketing strategies which are implemented within short- and long-term marketing plans.

All of these marketing management elements –Marketing, Analysis, Planning and Strategy- arise in this course.

Course leader

Drs. Inez Meurs

Target group

The programme is especially designed for students coming from countries outside Europe. The course has a strong practical focus on business.

Participants must be open to experiencing their own strong and weak points in taking decisions and being responsibility for the implications of those decisions.

Course aim

The aim of this course is to offer participants the opportunity to experience what it means to be responsible for decisions and what these decisions imply for a company in real-life situations.

Credits info

Certificate of Attendance

Fee info

EUR 590: Course + course materials + housing


Utrecht Summer School doesn't offer scholarships for this course.

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