Trends in Digital Marketing

Along 3 weeks students will deep dive in the world of Digital Marketing, an area of increasing relevance for marketers in all areas of activity. At the end of this course, students should be able to understand de digital marketing scope and co-ordinate digital marketing strategy with business strategy.
Theory and practice will be combined through various case studies coming from many different sectors and geographies.

Course leader

Prof. João Faria Gomes
- Guest professor at ISCTE Business School
- MA in Management at Catolic University Lisbon

Prof. Daniela Langaro
- Guest professor in marketing at ISCTE-IUL
- Professor at Vlerick Business School;
- PHD in Marketing (ISCTE B

Target group

The summer programmes are available for students at bachelor or master level and those who are interested in having an international academic experience at ISCTE Business School.

Credits info

6 EC
Usually the evaluation is based on class participation, individual / group work and a final test but this may vary from programme to programme. Therefore, we recommend you to check each programme syllabus to see the grading system that is applied.

For those who successfully complete the course (get approval on their programme and do not miss more than 20% of the classes) an Academic Transcript will be issued. This transcript will indicate the total of hours, the ECTS credits earned and the respective grade in ECTS scale. For those who failed the course, a Certificate of Attendance will be given.

Fee info

EUR 1150: If the student withdraws the application before 31th May, 200€ of the amount paid will be retained by ISCTE and the rest refunded (bank fees charged will be borne by the student). In case of cancellation after 31th May no reimbursements can be made.

Scholarships

Unfortunately, there is no scholarship available for summer schools but we can recommend this website: http://www.scholarshipportal.eu/ where you may look for some financial support to come to Lisbon.