Trends in Digital Marketing

Along 3 weeks students will deep dive in the world of Digital Marketing, an area of increasing relevance for marketers in all areas of activity.
Theory and practice will be combined through various case studies coming from many different sectors and geographies.

Course leader

Prof. João Faria Gomes
- Guest professor at ISCTE Business School
- MA in Management at Catolic University Lisbon

Prof. Daniela Langaro
- Guest professor in marketing at ISCTE-IUL
- Professor at Vlerick Business School;
- PHD in Marketing at IBS.

Target group

Master level students

Course aim

At the end of this course, students should be able to understand digital marketing scope and co-ordinate digital marketing strategy with business strategy.

Credits info

6 EC
Usually the evaluation is based on class participation, individual / group work and a final test but this may vary from programme to programme. Therefore, we recommend you to check each programme syllabus to see the grading system that is applied.

For those who successfully complete the course (get approval on their programme and do not miss more than 20% of the classes) an Academic Transcript will be issued. This transcript will indicate the total of hours, the ECTS credits earned and the respective grade in ECTS scale. For those who failed the course, a Certificate of Attendance will be given.

Fee info

EUR 1150: (Students from Iscte partner universities - 1 000€)

The programme on campus fee includes:

Tuition;
Course materials;
Team-building event;
Use of the library, PC labs and Iscte facilities;
Public transportation card in Lisbon;
Airport pick-up service (using public transportation);
Welcome lunch and farewell session,
Transcript of Records or Certificate of attendance (in case the student does not complete the course with success).
Leisure activities, such as visits to museums and trips outside Lisbon, are not included in this fee and are paid upon arrival in Lisbon.

Scholarships

Unfortunately, there is no scholarship available.