DIGITAL MARKETING AND CUSTOMER EXPERIENCE

About

Understand the scope and role of Digital Marketing and Customer Experience (CX)
Align business strategy with digital marketing and CX strategy
Design and optimize customer journeys using digital marketing tools and CX methods

Course leader

Professor Daniela Langaro and Professor João Faria Gomes

Target group

The summer programmes are available for students at bachelor or master level

Course aim

At the end of this course, students should be able to understand digital marketing scope and co-ordinate digital marketing strategy with business strategy.

Fee info

When students enroll in multiple courses, they receive 10% off (2 courses), 20% off (3 courses), and 25% off (4 courses)—meaning that if they enroll in four courses, one fee is waived.