Lisbon, Portugal

Innovation and Creativity in Marketing

online course
when 16 July 2020 - 31 July 2020
language English
duration 3 weeks
credits 6 EC
fee EUR 700

Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.
At the end of this course, students should be able to:
- Understand de innovation scope;
- Co-ordinate innovation with business strategy;
- Be able to manage the innovation cycle.

Course leader

Prof. João Faria Gomes
- MA in Business Administration at Católic Universit, Portugal;
- Guest Professor at ISCTE-IUL

Prof. Daniela Langaro
- Guest Professor at ISCTE Business School and Universidade Católica in Marketing
- Professor in Vlerick Bus

Target group

The summer programmes are available for students at bachelor or master level and those who are interested in having an international academic experience at ISCTE Business School.

Credits info

6 EC
Usually the evaluation is based on class participation, individual / group work and a final test but this may vary from programme to programme. Therefore, we recommend you to check each programme syllabus to see the grading system that is applied.

For those who successfully complete the course (get approval on their programme and do not miss more than 20% of the classes) an Academic Transcript will be issued. This transcript will indicate the total of hours, the ECTS credits earned and the respective grade in ECTS scale. For those who failed the course, a Certificate of Attendance will be given.

Fee info

EUR 700: If the student withdraws the application before the beginning of the course, 200€ of the amount paid will be retained by ISCTE and the rest refunded (bank fees charged will be borne by the student). In case of cancellation after this date, no reimbursements can be made.

Scholarships

Unfortunately, there is no scholarship available for summer schools but we can recommend this website: http://www.scholarshipportal.eu/ where you may look for some financial support to come to Lisbon.