Netherlands, Utrecht

Lean Startup & Strategy Design

when 15 July 2019 - 26 July 2019
language English
duration 2 weeks
credits 3 EC
fee EUR 900

The course is suitable for addressing entrepreneurial challenges at startups and for intrapreneurial challenges in mature firms. It is divided into two components a) apply lean startup methods to a new value proposition and, b) explore strategy design for managing disruptive change in mature businesses. Both components are hands-on experiential learning programs including relevant theory and knowledge.

Key Concepts
Business model generation.
Lean Startup.
Value proposition design.
Disruptive innovation.
Managing disruptive change.
Strategy design.

In Strategy Design you will explore organisational approaches to managing innovation and agility with two illustrative case studies and address the strategic challenge of a business described in a third case study to reposition the legacy disrupted business using the methods of business strategy design. Each morning you will discuss business case studies read the day before and go step-by-step through the visual strategy design process to transform a legacy business.

In Disciplined Startup Founder you will get outside the building to talk to real customers when seeking to validate customer problem and value proposition hypotheses. Each afternoon you will meet with the class and mentor to report on validated learning from talking to customers the day before. In iterative steps we will work towards a problem-solution fit.

Course leader

Prof. dr. Lex van Teeffelen

Target group

Innovators and aspiring entrepreneurs, working in a professional business environment or studying. You are either in the last phase of a bachelor, a master degree or have a few years work experience and are interested in learning how to help your company accelerate innovation and growth.

Course aim

We aim to make you conversant with the cutting edge in process and business 'technology' of lean entrepreneurship and strategy design.

Fee info

EUR 900: Course fee
EUR 350: Housing fee

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