26 July 2019
Innovation of Products and Services & Marketing Strategy
INSTITUTE OF MANAGEMENT
The Institute of Management of The College of Central Europe offers a wide range of educational programs and vocational training in Central Europe. It was founded in 2013 as a non-profit management institution, a spin-off of the Economic Development Board. The Institute of Management fulfills its mission being a leader in education and lifelong learning through three main areas; each of which serves a specific market segment of students.
•THE BEST GLOBAL EDUCATION
•CURRICULAR INNOVATION SUPPORTED BY TECHNOLOGY
•PROFESSIONAL DEVELOPMENT AND PROFESSIONAL ACCELERATION
COCEEU - INSTITUTE OF MANAGEMENT
Graduate & Undergraduate students
Students will spend part of this course developing an understanding of marketing strategy and how to plan effective market research, including how to segment groups of people into appropriate target audiences. Classes will also examine the psychology behind marketing and what makes people buy, teaching students an overview of the consumer decision-making process, which every marketer must understand in order to plan an effective campaign.
Our dynamic summer programme has been designed to get students thinking about what makes a good business strategy, as they start up their own entrepreneurial brainchild and test it against the practical realities of business management. Students are divided into groups for the challenge, and must negotiate real-life obstacles such as marketing, budgeting, and the importance of leadership and teamwork in a business context. Within this context students are encouraged to be innovative and consider their own role in the launching of a hypothetical new product.
Students have the opportunity to develop any idea of their group’s choice, in order to exercise their creativity to the full. Each group will be expected to present some detailed written work, which will be produced collaboratively, and make a formal presentation to the judges and other students. This reflects the skillset required of entrepreneurs in real life and helps students improve their own approach to management and enterprise. Students can expect to increase their confidence in themselves and in their ideas as their presentation and sales skills are honed.
European Credit Transfer and Accumulation System (ECTS)
EUR 950: COMPREHENSIVE ADVISING & SUPPORT
FULL-TIME ON-SITE STAFF
AIRPORT TRANSFER (AIRFARE NOT INCLUDED)
MEDICAL INSURANCE & EMERGENCY CONTACT
TUITION AND MATERIALS
HOUSING (ARRIVAL DATE 13.07.2019 – DEPARTURE DATE: 28.07.2019)
MEALS (breakfast and lunch Monday to Friday)
PUBLIC TRANSPORT PASS
CULTURAL / WEEKEND ACTIVITIES & MEETINGS (weekend in Vienna (saturday & sunday) one day excursion to Prague)