Spain, Barcelona

Image Consultant and Personal Shopper - IED Barcelona

when 5 July 2021 - 24 July 2021
language Spanish
duration 3 weeks
fee EUR 3100

Ever since the figure of the personal advisor and shopper took shape in the eighties, the world of fashion is alive with professionals who lend advice on anything, from choosing a bunch of flowers to deciding on an outfit for an interview or a wedding. These professionals no longer lend their services exclusively to celebrities and personalities with high purchasing power – they are now available to any average citizen who needs their counsel.

Choosing the right outfit for an occasion can be a real issue for anyone who does not have enough time or perhaps taste to do so. The services these professionals offer are precisely intended to find the right look for any occasion, to build a versatile base wardrobe and give tips on beauty and lifestyle. Their goal is to ensure that the client portrays the qualities they wish to convey. In order to offer a full, comprehensive service, PAs are backed by stylists, hairdressers, make-up artists and a variety of other professionals that give their service that extra touch of quality.

Course leader

IED Barcelona

Target group

The course is intended for professionals and students in the fashion world looking to specialise in personal assistance and personal shopping, as well as stylists, designers, advertising agencies, producers, fashion professionals, public relations, fashion, accessories and beauty stores, and window dressers.

Course aim

The aim of the Course in Personal Assistance and Personal Shopping is to place theoretical and practical knowledge at the students' disposal, enabling them to become skilled professionals in the personal assistance world.

The course explores the most essential aspects of a Personal Assistant and Personal Shopper's work: analysing changes in the fields of fashion and beauty; identifying trends in order to adapt them to the client's wants and needs; and guiding them to make the right shopping decisions.

Fee info

EUR 3100: admission fee: € 2.100,00
enrollment fee: € 1.000,00


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