26 July 2020
Social Media Management - IED Barcelona
Today, not many people is not on Facebook, Twitter or Linkedin. However, a few know how to leverage social media to get the most out of their business or personal marketing strategy. Keep in mind that one of the essential issues to launch a project today is a proper online communication. For this reason, the goal of the Summer course in Social Media Management is to provide students with the necessary tools to position themselves in an appropriate manner in the new market. It is not enough with the corporate website as such, the image of the company is built from an studied interaction between the corporate site and the company profiles in different social networks.
Aimed at freelancers who want to acquire the tools and strategies needed to position their own brand and / or web project. Graduates in marketing, communication or PR, and anyone who wishes to explore the profession and want to know all the secrets of managing online communities in a creative and innovative way.
The course objectives are to provide the necessary tools for a person with a creative project to submit to the digital world in a coherent and powerful way. Know how to approach the contents of the message and find the best strategy to position the brand in different social networks. Measure and monitor what is being said about the company and the project on social networks.
Generate the necessary participation mechanisms to respond adequately to any complaints from users and encourage, amplify and spread the positive opinion of those user segments that are more fans of our brand. Knowing the basics of the Internet and the social web, the new business models in the digital age. Learn to use in a professional way all social media platforms: LinkedIn, Facebook, Xing, YouTube, MySpace, Twitter, Foursquare, Instagram, Pinterest, etc., develop a social media plan of the business project itself and position the brand in social networks using the latest 2.0 trends.
Online communication is a growing need in the business world, resulting in a greater demand for professionals with a knowledge of the social tools necessary to carry out communication strategies using the various online channels.
EUR 3100: Enrollment Fee: € 1.000,00
Fee: € 2.100,00
Please visit official website to get all information on scholarship opportunities.