Birmingham, United Kingdom

Visual Merchandising: Exploring the Future of Retail

when 22 July 2019 - 9 August 2019
language English
duration 3 weeks
fee GBP 2

This course will introduce you to the challenges and exciting developments within the retail sector with particular focus on innovative visual communication methods and visual merchandising strategies. The project provides you with the opportunity to explore the key market insights that are driving change within the retail sector to determine the recipe for innovating in today’s challenging retail environment and to consider how physical retail can evolve.

Course aim

Week 1:
You will be introduced to the basic principles of visual merchandising and display and explore the current shift within the retail sector from traditional retail environments to curated spaces. In the first week we will introduce you to the innovators and thought leaders who are shaping the future of the retail sector and you will gain a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser.

Week 2:
You will begin to record and analyse research and explore creating themes, space planning and management. In addition, field trips will be planned to allow you to build upon your knowledge using the numerous department stores within the city. Your tutors will guide you in preparing your field work. This will help you form the foundation for your theme and build the framework for your retail concepts and your visual communication strategy.

Week 3:
You will learn to apply your research for a specific retail brand and turn your insights into retail concepts and visual communication strategies. Your tutors will guide you through this process via workshops and tutorials. You will create a research report and design a visual merchandising strategy that you will present at the end of the course to your peers and tutors.

Credits info

Academic status: Practice-based (non-credit bearing)

Fee info

GBP 2: What is included in your fee:

Academic course
Accommodation for three weeks
Airport pick-up and drop-off (from Birmingham and Heathrow Airport only)
Breakfast and lunch vouchers to use in the University’s cafe
Cultural visits to London, Stratford-upon-Avon and Oxford
Programme of social events
International Summer School t-shirt

Please note travel to the UK, visa costs and other personal travel and living expenses are not included eg evening meals. We suggest that students should budget a figure of approximately £10 - £50 per day for additional food and drink.