Finland, Helsinki

DISRUPTING RETAIL - DIGITALIZATION, GROWTH, AND USER ENGAGEMENT

when 4 August 2019 - 17 August 2019
language English
duration 2 weeks
credits 4 EC
fee EUR 1000

The retail sector is facing fundamental change and disruption with the emergence of e-commerce, consumer access to information and comparable offers in an increasingly digitalised and global marketplace. The dynamic and flexible omni-channel solutions - physical, online or blended - enables the seamless consumer experience in exploration, in choice of products, payment and delivery.

Smart digital retail solutions also enable collection and analysis of consumer trends and insights for logistics, retail operations and customer relations management.

The Helsinki summer school will address these challenges and opportunities from a service innovation point of view relying on design thinking (service design) perspectives. We will address different service innovations inspired by technologies like customer profiling, new retail modes and new user interaction technologies like virtual and augmented reality.

The Summer School will take place in Helsinki Co-Location Centre at the Open Innovation House in Espoo, Finland.

What happened at this location in the previous year:

28 students worked on cases from Voxana, Vividworks and S-Group, tackling issues like using voice analytics to develop customer insights, innovating new user experiences for customers visiting shops and building a household management and acess system.
Speakers from Ada Fresh, Relex, Holvi, S-group, Netprofile and PwC provided fresh perspectives on current trends and development of digital retail.
Participants were also able to visit offices of Posti, Finland’s postal service that has been going through rapid digitalisation.

Target group

We welcome all qualified participants interested in digital innovation and entrepreneurship: Business professionals, bachelor’s degree students, master’s degree students, and doctoral students from any university and industry.

Credits info

4 EC
Acceptance of transfer credit is always a decision of receiving institutions. Any student interested in transferring 4 ECTS credits to another college or university should check directly with the receiving institution.

Fee info

EUR 1000: EARLY BIRD FEE: Early bird fees are available for applications submitted latest by April 15, 2019. Pending availability, you can choose to have the same hotel accommodation as the EIT Digital Master School students, included in the early bird rate. In this case, you will have a shared room with one or more of the other participants. Travel expenses are not included.
EUR 2450: REGULAR FEE: Accommodation is not included in the price. Pending availability, you can choose to have the same hotel accommodation as the EIT Digital Master School students at a price of €250 for 12 nights. In this case, you will have a shared room with one or more of the other participants. Travel expenses are not included.

Scholarships

Stipends are available for students coming from so-called ARISE countries. Please check our website for more information