Nizhniy Novgorod, Russia

Russian market transformation

when 12 August 2019 - 24 August 2019
language English
duration 2 weeks
credits 1 EC
fee EUR 100

We will focus on the main characteristics of Russian market and its impact on consumer behavior. The course aim is to examine how Russian companies were affected by economic crisis, to discuss marketing strategies Russian companies use in order to perform in such turbulent conditions.
To examine how companies are affected by economic crises, to assess the effects of marketing strategies on company performance in such conditions, and to identify those that can help companies to maintain successful performance despite turbulence in the operational environment.

Course leader

Denis A. Fomenkov
Associate Professor, Department of Marketing, Faculty of Management, National Research University Higher School of Economics in Nizhniy Novgorod

Target group

BA and MA students with a strong interest in Russian Culture and Economy

Course aim

To get to the bottom of Russian market peculiarities and its impact on consumer behavior.

Credits info

1 EC
This course is a part of the 2 week Summer School 'Economics in Russia: National Aspects'

Fee info

EUR 100: Only this track is 100 euro per 8 hours.

The Total tuition fee of 450 euro/person for two weeks of studying includes:
- main track courses and 4 excursions
- visa support
- accommodation (University Dormitory)

In addition you can choose:
Russian language courses (100 euro/two weeks)

Accommodation in a Russian family (including breakfast & dinner) (280 euro/two weeks, 420 euro/three weeks) or in a hostel (approx.125 euro/two weeks)


This summer school is supported by DAAD GoEast Programme, 10 students can get financial support from DAAD.