Groningen, Netherlands

Doing Business in Europe - Sustainable Marketing

when 30 May 2022 - 17 June 2022
language English
duration 3 weeks
credits 6 EC
fee EUR 1950

Various Hanze UAS schools with a focus on business have joined forces to develop the programme Doing Business in Europe. This first-class Summer School takes you on a journey through the European world of business. In order to provide the broadest of information, the programme covers general and specialized subjects, covering the full range of international business topics. The classes are combined with extensive social activities and business trips to multinationals.

The course focuses on topics related to international business and marketing and on how to apply this to specific EU countries. The course is perfect for internationally oriented students who'd like to find out more about the functioning of the EU and how this affects the way business is done in its member states.

We believe no Summer School experience is complete without experiencing the country you are visiting, so these are some of the social activities offered: dinners, drinks, pub quiz, pub crawl, city tour through Groningen, etc.

Course leader

Elanna Veldkamp - Coordinator

Target group

International Business Students in the Marketing concentration.

Course aim

To understand the multifaceted world of European business, explain and apply various sustainable marketing and market entry theories used in business in Europe, discuss the complex legal, political and financial nature of the European Union, reflect on the cultural differences that make Europe so diverse, apply relevant sales and intercultural skills as well as market entry techniques in the context of doing business in Europe, write and present a market entry plan for penetrating a European market

Fee info

EUR 1950: This fee includes: programme participation, accommodation during the programme, social activities, business trips, health insurance, student support, certificate upon completion.

Register before February 1, 2022 and receive the €100 early bird discount!