Doing Business in Europe - International Communication

The Doing Business in Europe - International Communication program has two aims. First, to increase your awareness of the importance and complexity of intercultural issues in international communication. Second, to give you the opportunity to practice using skills that enable you to communicate in different cultural environments. There will be exercises and reflection on concepts such as culture shock, cultural values and intercultural competence that draw on the work of important authorities in the field. The focus will be on the relevance of this research to different aspects of international communication. You will become aware of your own cultural background and share your insights with your classmates in exercises and presentations.

No Summer School experience is complete without experiencing the country you are visiting. The social activities are part of the programme, after all: 'something happens every day'! These include: city tour, pub quiz, dinner around the world, biking through the city and a day in Amsterdam.

Course leader

Ingrid Siepel - Coordinator

Target group

International Business students in the Communication concentration.

Course aim

We aim to increase your awareness of the importance and complexity of intercultural issues in international communication and to give you the opportunity to practice using skills that enable you to communicate in different cultural environments.

Credits info

6 EC
The main body of the course consists of the 3 main strands in the program:
Intercultural Competence and Communication - 2 credits
The Eurozone - 2 credits
Intercultural Management - 2 credits

Fee info

EUR 1: This includes program participation, accommodation during the program activities, social activities, business trips and use of a bike or a bus card.