Nantes, France

Srategy and Business Model Innovation

when 15 June 2020 - 19 June 2020
language English
duration 1 week
credits 4 EC
fee EUR 50

This course is designed to help students gain knowledge of the fundamental principles and
theories of strategy and business model to understand the competitive forces facing a firm,
to assess the attractiveness of the industry, and to identify potential sources of competitive
advantage and disadvantage of a firm from the point of view of the practicing general
manager. The key focus of this course is on the creation and maintenance of the long-term
health of the entire firm or a major division of a corporation. As such, this course is
concerned with strategic decisions, and with both the content of those decisions and the
process by which general managers position the businesses and allocate resources in the
face of competition and uncertainty. This means that this course stresses the determination
of strategic direction and the management of the strategic process.

Course leader

check our course catalogue for more details and contact us at

Target group

undergraduate - master's degree students.

Course aim

Upon completion of this course, students will be able to
- Develop knowledge and skills to apply course material/learning to improve
strategic thinking, problem solving skills, and management decisions in the real
- Understand the importance of business model innovation in association with
strategy in creating a sustainable competitive advantage
- Understand fundamental principles, various tools, theoretical views, and
ethical/leadership issues of strategic management to analyze the competitive
forces, assess the attractiveness of the industry, evaluate and develop the critical
resources and capabilities, and gain and sustain a competitive advantage.
- Develop skills to critically analyze and evaluate strategic issues and problems, arguments,
and point of view for successful formulation and implementation of strategy both
quantitatively and qualitatively.

Credits info

4 EC
4 ECTS - 2 US credits

Fee info

EUR 50: 50 euros application fees for all students
EUR 500: 500 euros additional tuition fees for free movers.
no additional fees for students from Audencia's partner unviersities, if officially nominated.