14 August 2020
Service Management and Marketing
The aim of this course is to provide an in-depth understanding of how services are conceptualized, designed and managed. Marketing issues will be within a broader general service management context. This course provides a strong managerial orientation and strategic focus but with necessary links to theory.
EUR 687: Exchange students: No Fee
Freemovers, EU/EEA: 687 EUR
Freemovers, NON-EU/EEA: 1717 EUR
Books, course materials, social programme, and housing are not included in the fee.
No scholarships available