Service Management and Marketing

online course

The aim of this course is to provide an in-depth understanding of how services are conceptualized, designed and managed. Marketing issues will be within a broader general service management context. This course provides a strong managerial orientation and strategic focus but with necessary links to theory.

Course leader

Ioannis Assiouras

Target group

Master's level

Fee info

EUR 687: Exchange students: No Fee

Freemovers, EU/EEA: 687 EUR

Freemovers, NON-EU/EEA: 1717 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available

Register for this course
on course website