Denmark, Aarhus

Sports Marketing and Sponsorship

when 6 July 2020 - 24 July 2020
language English
duration 3 weeks
credits 10 EC
fee EUR 687

Sports are appealing to millions of people throughout the world who enjoy participating in them and/or following them passionately as fans; as a result, sports is a strong global industry. Sports Marketing and Sponsorship examines aspects of the marketing of sports (to fans) as well as the marketing of any good or service through sports. Students will learn the theory and research pertaining to sports marketing and sponsorship along with how they apply to cases and practices in the sports industry. Examples and cases from international sports (e.g., Olympics, FIFA, UEFA, and the English Premier League) along with American sports (e.g., NFL and NBA) are incorporated within the course.

Course leader

Vassilis Dalakas

Target group

Bachelor's level

Fee info

EUR 687: Exchange students: No Fee

Freemovers, EU/EEA: 687 EUR

Freemovers, NON-EU/EEA: 1459 EUR

Books, course materials, social programme, and housing are not included in the fee.


No scholarships available