Vienna, Austria

International Marketing with a focus on Integrated Marketing Communication

when 6 July 2020 - 14 July 2020
language English
duration 2 weeks
credits 4 EC

This course is part of the July Undergraduate Program of the International Summer University 2020 at WU (ISU WU).

Course leader

Riina Koris (Estonian Business School, Department of Marketing and Communication)

Target group

Undergraduate

Course aim

The course is an undergraduate-level course and aims to develop a critical understanding of the role of marketing in an increasingly globalised economy with a special focus on Integrated Marketing Communication. It seeks to build awareness of a range of concepts and theories underpinning effective marketing of goods and services across international borders. Students will be provided with a set of resources for independent thinking and practical application of concepts to situations mimicking the changing global environment to allow them to consider alternatives to bridging border and cultural divides

Credits info

4 EC
This course is part of the July Undergraduate Program of the International Summer University 2020 at WU (ISU WU).
ISU WU undergraduate students take two business courses worth 8 ECTS credits in total.

Fee info

EUR 0: For information regarding participation fee and payment please visit:
https://www.wu.ac.at/en/programs/incoming-students/international-summer-university-wu/participation-fee-payment

Scholarships

WU offers selected scholarships to students participating at the ISUWU. These scholarships highlight WU’s focus on CEE and emerging markets regions. Students can apply for a scholarship during the online application, if they meet the respective criteria.