International Marketing with a Special Focuson Strategic Brand Management

This course is part of the August Undergraduate Program of the International Summer University 2020 at WU (ISU WU).

Course leader

Alfred Dolecek (WU - Vienna University of Economics and Business)

Target group

Undergraduate

Course aim

The aim of this course isto discuss the challenges international marketers face nowadays and ways how to deal with them. Specialemphasis will be put on Brand Management in this context.

Credits info

4 EC
This course is part of the August Undergraduate Program of the International Summer University 2020 at WU (ISU WU).
ISU WU undergraduate students take two business courses worth 8 ECTS credits in total.

Fee info

EUR 0: For information regarding participation fee and payment please visit:
https://www.wu.ac.at/en/programs/incoming-students/international-summer-university-wu/participation-fee-payment

Scholarships

WU offers selected scholarships to students participating at the ISUWU. These scholarships highlight WU’s focus on CEE and emerging markets regions. Students can apply for a scholarship during the online application, if they meet the respective criteria.