22 July 2022
This module will introduce students to certain aspects and principles of consumer behaviour and the development of consumer behaviour in the market place will also be discussed. Students will develop the knowledge and skills of identifying patterns of consumer behaviour and applying the concepts and principles learned to real marketing practice.
This module aims to:
Build confidence in understanding, discussing and communicating complex ideas.
Develop skills in research and working collaboratively to produce and deliver a presentation.
Introduce students to the concepts and principles of consumer behaviour.
Credits are equivalent to 2.5 ECTS
GBP 0: Module must be taken as part of a Week 4-6 or Week 1-6 International Summer School programme, so no individual module prices are available.