Netherlands, Amsterdam

Digital Marketing and Technology for Commerce

online course
when 6 July 2020 - 17 July 2020
language English
duration 2 weeks
credits 3 EC
fee EUR 500

Social media and influencers. Crypto and the holy blockchain. Digital self-service and personalization. Augmented and virtual reality. Big data and omnichannel. If these terms don’t ring a bell, you spent the last decade on a (hopefully well deserved) sabbatical in Plato’s cave. Or hopelessly lost in a dark deepfake funnel.

Whether digital technology turns out to be the savior of humanity – who cares about natural resources when your brain is catching some R&R in the cloud? – remains to be seen. What we do know, is that we’re just at the beginning of a completely digitized future. Call it hyperreality or, even hipper, on-life: resistance is futile, I wouldn’t know where to begin. Not that anybody in the field of marketing even wants to resist, because digital is the key to the customer’s heart.

Course leader

Emile Lancée and guest lectures by Thijs van der Toom (CEO), Roderick Reichenbach (CEO), Curt Simon Harlinghausen & Yasar Hanli (Digital Marketing Director Global).

Target group

This course is for advanced Bachelor’s and Master students interested in digital marketing for retail. PhD students and professionals are also very welcome to sign up for the course. If you have doubts about your eligibility for the course, please let us know. Our courses are multi-disciplinary and therefore are open to students with a wide variety of backgrounds. In the course we do spend a significant amount of time on interpretation of research outcomes as well as some methodologies to understand the impact of findings. It is a healthy mix of theory, practice and academic methodologies.

Course aim

- To excel in Analysis, Abstraction, Argumentation, and Application (the four A's)
- Ability to quantify, analyse, and solve a specific problem
- Attaining thorough fundamental knowledge and being distinctive by specialization in a specific discipline
- Ability to translate and apply theoretical knowledge into practice
- Being involved in society as a whole and having a well-developed (international) general knowledge

Credits info

3 EC
Contact Hours: 45
Do you want to make the most out of your summer? You can combine this course with a course in session 2 to create a 4-week Online Summer School.

Fee info

EUR 500: The tuition fee for a two-week online course is €500. This tuition fee includes:
•Two week online course
•Exclusive content for a limited number of students
•Transcript of records with a maximum of 3 ECTS (European study credits)
•Certificate of attendance after completing the course
•Individual/group guidance from professor
•Interactive classes
•Full support from the summer school team
•Optional (virtual) social programme