Switzerland, Lugano

Case Studies: Design, Methods, and Reporting

online course
when 17 August 2020 - 21 August 2020
language English
duration 1 week
fee CHF 700

The following workshop will be held by Professor Gibbert on Week 1 (17 - 21 August, 2020).

Workshop contents and objectives
The overall aim of this workshop is to help participants who intend to use, or are already using, the case-study method for research purposes. The fundamental difference between case studies and other (quantitative) methods is that in case studies, there are more variables than data points. This difference makes case studies very "rich", but has also led to a good deal of criticism about the rigor of the case study method, particularly in terms of validity, and reliability.

During the workshop, we take a problem-oriented approach that looks across research stages into the question of how to craft methodologically sound case studies. Specifically, we look into each stage of the case-study project, including design (research question, case selection, etc.), data collection and analysis (employing multiple sources of data including surveys, interviews, archival data, and participant-observation, pattern matching, etc.), as well as reporting and write-up (issues of rhetoric and style).

The participants are invited to bring their own data to the summer school, and will have a chance to discuss and work on their case-study project during the course.

Prerequisites
No particular prerequisites are required. Readings in the bibliography are intended to give an overview of the kind of literature we will look into; they are not manadatory prep. readings.

Course leader

He is a Full Professor of Marketing at the Institute of Marketing and Communication Management (IMCA) at Università della Svizzera italiana (USI).

Target group

Everyone who is interested; there are no formal requirement. Note that many workshops have some prerequisites.

The Summer School workshops are conceived for those who need to deepen and widen their methodological knowledge and skills for their work, research projects and (PhD) theses: students, junior and senior researchers, practitioners from academia and outside academia at any stage of their careers whenever the need for further training in methodology arises.

Course aim

During the workshop, we take a problem-oriented approach that looks across research stages into the question of how to craft methodologically sound case studies. Specifically, we look into each stage of the case-study project, including design (research question, case selection, etc.), data collection and analysis (employing multiple sources of data including surveys, interviews, archival data, and participant-observation, pattern matching, etc.), as well as reporting and write-up (issues of rhetoric and style).

The participants are invited to bring their own data to the summer school, and will have a chance to discuss and work on their case-study project during the course.

Credits info

The Summer School cannot grant credits. We only deliver a Certificate of attendance, i.e. we certify your
presence

If you consider using Summer School workshops to obtain credits (ECTS), you will have to investigate at your home institution (contact the person/institute responsible for your degree) to find out whether they recognize the Summer School, how many credits can be earned from a workshop/course with roughly 35 hours of teaching, no graded work, and no exams.

Make sure to investigate this matter before registering, if this is important to you.

Fee info

CHF 700: The Summer School in Social Science Methods is financed through participant’s fees.

There are two fees:

Reduced fee: 700 Swiss Francs per weekly workshop for students (requires proof of student status).
Normal fee: 1100 Swiss Francs per weekly workshop for all others.
These fees includes also participation in one of the preliminary workshops (two-day workshop preceding the Summer School).
To qualify for the reduced fee, you are required to send a copy of an official document that certifies your current student status or a letter from your supervisor stating your actual position as a doctoral or postdoctoral student. Send this letter/document by e-mail to methodssummerschool@usi.ch.
CHF 1100: The Summer School in Social Science Methods is financed through participant’s fees.

There are two fees:

Reduced fee: 700 Swiss Francs per weekly workshop for students (requires proof of student status).
Normal fee: 1100 Swiss Francs per weekly workshop for all others.
These fees includes also participation in one of the preliminary workshops (two-day workshop preceding the Summer School).
To qualify for the reduced fee, you are required to send a copy of an official document that certifies your current student status or a letter from your supervisor stating your actual position as a doctoral or postdoctoral student. Send this letter/document by e-mail to methodssummerschool@usi.ch.

Scholarships

As the Summer School is financed through participant’s fees alone and has no funds of its own, it cannot offer any scholarship, grants or financial aid.