Saint Petersburg, Russia

Sport Management & Marketing

online course
when 23 August 2021 - 3 September 2021
language English
duration 2 weeks
credits 4 EC
fee EUR 270

Sport Management

The main goal of this course is to train managers specializing in the field of physical and / or sports activities based on an interdisciplinary scientific, technical and methodological approach in the sports and health sectors. During the course, students will learn the basics of sports management, learn what sports management includes, consider the principles and application of sports management in sports organizations, student sports clubs, sports teams in various sports. The emphasis on practical work will allow students to gain experience in organizing and conducting sports work, to learn the features of its implementation among students, among various age groups of the population both in Russia and abroad.


Sport Business Planning

The course aims to familiarize students with the planning of the sports business from its launch to implementation. Students will learn the features of organizing sporting events with different age groups. Consider a Planning Guide for 10 issues. This course is multifaceted and focuses on a set of related ideas, and not on a single unified theory.


Sport and modern sports facilities

The course is aimed at introducing various models of organizing places for sports. Listeners will be interested to learn how to conduct territorial diagnostics in the field of sports, compare the development of sports territories in different regions, and share their development experience in their countries. The issues of branding and territorial marketing through sports will be highlighted. In practical classes, students will get acquainted with the peculiarities of the training of national teams in various sports, as well as visit the sports training facilities of the leading clubs in St. Petersburg.


Cultural program

Socio-cultural program of extracurricular activities and networking events are included*:

Online format:

- Online Pub Quiz;
- Online Interactive Tour to SPbPU Museum;
- Online broadcasting of excursion to the Hermitage museum;

On-site format:

- Boat city tour for students to get acquainted with the beauty of the city;
- Excursion to the Hermitage, one of the world’s largest and oldest museums of fine art;
- Pub Quiz in the city center of St. Petersburg;
- Excursion to Pushkin, former tzar summer residence famous for its palace and park ensemble. Students will visit the outstanding Catherine Palace with glorious Amber room (optional, for extra price);
- Excursion to Peterhof palace-ensemble with picturesque gardens, a countless number of fountains and giant golden statues (optional, for extra price)
*All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.

Course leader

Professors and lecturers:

Prof. Vladislav Bakayev, Director of the Higher School of Sports Education (SPbPU);
Prof Dr. Joel Gaillard – President of International Network in Sport and Health Science (INSHS) France.

Target group

Entrance requirements

- Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required;
- Applicants are expected to have at least 1 year of University level studies.

Fee info

EUR 270: Online format

Participation fee includes tuition fee, study materials, field trips (for on-site format) and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).
EUR 510: On-site format

Participation fee includes tuition fee, study materials, field trips (for on-site format) and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).